Featured Google Ads
Google Ads budget for a small business: how to calculate it
How much should your business spend on Google Ads? Start from your margin per sale and your target acquisition cost, then work out the monthly budget.
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Practical methods, not promises. Paid acquisition, tracking, automation: what really moves your numbers.
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Google Ads
Google Ads Target CPA: the conversion threshold that matters
Target CPA isn't run like manual bidding. Here's the monthly conversion threshold Google recommends before you judge it seriously.
Tracking
GA4 key events: avoid double counting in Google Ads
GA4 quietly renamed conversions to key events. Here's how to set them up without counting twice what Google Ads already counts.
AI Automation
Jev for e-commerce: 4 decisions to automate, 3 to avoid
Jev writes nothing: it answers with a category, a score or a probability. The shop decisions it handles, and the ones it gets wrong.
AI Automation
Custom software cost: what it really costs you
The price of custom software looks scary until you set it against the real three-year cost of an off-the-shelf tool that doesn't quite fit your business.
Google Ads
Google Ads responsive search ads: what to give them to test
A Google Ads responsive search ad is not a form you fill in once. Here is what to give it to test, and where to really start.
AI Automation
Automating your business with AI: where to start
Automating your business with AI starts with one task measured before and after, not a miracle tool. The method, and the pitfalls to avoid.
AI Automation
AI agents in business: the risks to know before you deploy
An AI agent connected to your CRM or invoicing touches your real data, not a sandbox. Here are the real risks to address before you deploy it.
AI Automation
AI agents for business: what they really do (and don't)
An AI agent for business automates specific tasks, not a whole job. What it does, what it doesn't, and what doing nothing is costing you.
Google Ads
Performance Max: what to prepare before you switch it on
Performance Max opens up all of Google Ads in a single campaign. Here is what to prepare before you switch it on, and what it changes for your budget.
AI Automation
Installing n8n on a Hostinger VPS: a practical guide
Install n8n on a Hostinger VPS, compare the hosting options and set up access, backups and updates for your automations.
Google Ads
Google Merchant Center suspended: how to fix it
Find the cause of a Merchant Center disapproval or suspension, fix your site and feed, then request a review. And understand what a CSS does.
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